Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
Mar 7th, 2018
5 New Ways to Use Social Media to Grow Your Ministry's DonorsWith so many social media options available, it can be overwhelming to figure out which one is the best platform for your ministry to share its message, let alone which is the most effective for growing your donor base. Strategies that have worked in the past may not necessarily work now. Trinet has taken the guesswork out of what social media strategies are most effective in 2018 to attract and retain new donors... (Download to find out more) |
Feb 26th, 2018
Online Marketing Hacks that Guarantee to DeliverTo succeed with marketing in highly competitive markets, businesses must adapt quickly, accentuate differentiation, and deliver value added services. When competing in extremely crowded spaces, the winner is usually the one that... (Download to Read More) |
Jan 25th, 2018
6 Essential Digital Marketing Trends For 20182018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More) |
Sep 15th, 2017
Digital Asset EffectivenessA comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation. |
Aug 25th, 2017
The Power of Influencers for MinistriesAlthough at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement. |
Aug 22nd, 2017
Millennial Marketing: The Power of InfluencersAs the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use. |
Jul 20th, 2017
Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing CampaignMillennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More) |
Jul 20th, 2017
Exciting New Ways to Reach Millennials in the Digital AgeDigital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More) |
Jun 16th, 2017
Effective Email FundraisingEmail continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More) |
Jun 16th, 2017
The Strength of Email MarketingEmail is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More) |