Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
Jul 23rd, 2020
Webinar for Non-Profits - How to Stop Losing Donor Leads By Using a Digital Lead Generation VortexThe donor development process has changed, and nonprofits need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors. Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for non-profits to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.
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May 10th, 2018
Why Influencer Marketing is Taking Over Brand StrategiesMore than ever, consumers want to research, watch demonstration videos, read reviews, and experience the opinions of others before purchasing a product. How do marketers adjust to these buying trends? The key: influencer marketing. Download to read more! |
Jan 25th, 2018
6 Essential Digital Marketing Trends For 20182018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More) |
Sep 15th, 2017
Digital Asset EffectivenessA comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation. |
Aug 22nd, 2017
Millennial Marketing: The Power of InfluencersAs the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use. |
Jun 16th, 2017
Effective Email FundraisingEmail continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More) |
May 10th, 2017
6 Secrets to Effective Digital AdvertisingAs we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? We’ve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More) |
Apr 11th, 2017
Perfecting Live Streaming Video with Facebook LiveFacebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important can’t miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More) |
Mar 15th, 2017
5 Ways to Master Video Content MarketingIf you’re a marketer, and are considering your digital marketing options, you’ve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More) |
Feb 15th, 2017
3 Best Digital Advertising SecretsWhat you don’t know can hurt you. The best-kept digital advertising secrets that are proven to powerfully influence consumer behavior... (Download to Read More) |