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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 23rd, 2020

Webinar for Non-Profits - How to Stop Losing Donor Leads By Using a Digital Lead Generation Vortex

The donor development process has changed, and nonprofits need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for non-profits to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Jul 16th, 2020

Webinar for Ministries - How to Stop Losing Prospective Donors by Using a Digital Lead Generation Vortex

The donor development process has changed, and ministries need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for ministries to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Jul 9th, 2020

Webinar for Businesses - How to Stop Losing Leads By Using a Digital Lead Generation Vortex

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with buyers.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions, to learn how to stop getting lost in online noise so that you can bring in ongoing leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become customers. See some practical ways you can transform every stage of your online sales process to most effectively create ongoing customers.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Jan 25th, 2018

6 Essential Digital Marketing Trends For 2018

2018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More)

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Jun 16th, 2017

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More)

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

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