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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Mar 28th, 2019

5 Tips for Digital Fundraising

Frustrated with digital campaigns that fail to deliver? Do you find that your digital fundraising efforts are losing the punch they used to have? Or perhaps they have never achieved what you would have hoped? In this presentation, learn 5 new tips for effective digital fundraising from Trinet, an award-winning leader in effective fundraising digital strategy. Download now to learn more!

Whitepaper
Mar 28th, 2019

Church Media 101: If You Build it, That Doesn't Mean They Will Come

SEO, Adwords, Analytics…. You can throw those words around and your Pastor may think you know what you’re talking about, but do you really have a grasp of how to use those things to get more people to your website? Just because you have a great site doesn’t mean people will find it or spend any time browsing your site to learn more about your church or more importantly, Jesus. Learn some basics you can take back with you to enhance your internet presence. Download now to learn more!

Whitepaper
May 10th, 2018

Why Influencer Marketing is Taking Over Brand Strategies

More than ever, consumers want to research, watch demonstration videos, read reviews, and experience the opinions of others before purchasing a product. How do marketers adjust to these buying trends? The key: influencer marketing. Download to read more!

Whitepaper
Apr 10th, 2018

Is it Time to Redesign Your Website?

With the abundance of information available on the web these days, there is much more competition among websites fighting for attention. If you haven't made any changes to your website in a while, you might want to consider updating soon!

Does your current website design accurately reflect your company image and branding? Does it communicate your message effectively? If a company has a new CEO and/or a new VP of Marketing and is embarking on a new focus for marketing, the current website should reflect that with an updated website. Download to read more!

Whitepaper
Mar 7th, 2018

5 Tips for Effective Digital Fundraising

If the foundation of your ministry is built on fundraising and attracting new donors, it is imperative that you have a digital strategy that produces results and a strong ROI on your time and investment. In this presentation, learn 5 new tips for effective digital fundraising from Trinet, an award-winning leader in effective fundraising digital strategy. Download now to learn more!

Whitepaper
Mar 7th, 2018

5 New Ways to Use Social Media to Grow Your Ministry's Donors

With so many social media options available, it can be overwhelming to figure out which one is the best platform for your ministry to share its message, let alone which is the most effective for growing your donor base. Strategies that have worked in the past may not necessarily work now. Trinet has taken the guesswork out of what social media strategies are most effective in 2018 to attract and retain new donors... (Download to find out more)

Whitepaper
Jan 25th, 2018

6 Essential Digital Marketing Trends For 2018

2018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More)

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement.

Whitepaper
Aug 22nd, 2017

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

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