Thought Leadership

Webinar for Ministries – Ministry Deplatforming and Continuity

Every day, more and more ministries are experiencing “deplatforming”, whereby their videos, posts, emails, and even credit card processing are removed or terminated because they are expressing Christian beliefs that are characterized as hateful or offensive by the major digital platforms. Join Ron Weber, Chief Operating Officer at Trinet Internet Solutions and Greg Outlaw, CEO of All About God, Inc. to discuss the serious issue of increasing ministry deplatforming, and how ministries can proactively put in place steps and contingencies to minimize ministry disruption when it occurs. In this webinar you will learn the following:

1. Understand the definitions. What is deplatforming, how does it happen, and what are the results.
2. Get insight from real world deplatforming experience.
3. Learn how to prepare and put in place steps to mitigate deplatforming disruption.

The webinar host, Mr. Weber, is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital marketing firm with main offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital advertising, websites, webinars, and streaming media designed specifically for high business impact. Trinet’s clients include Gospel for Asia, Billy Graham, Trinity Broadcasting, and many others. Ron’s passion is to share how ministries can prepare and mitigate deplatforming events.

The webinar special guest, Mr. Outlaw, is the CEO of All About God ministries, a digital stealth evangelism ministry. AllAboutGod.com is one of the largest all digital evangelical outreaches in terms of impact on the Internet solely using search engine optimization (SEO), social media optimization (SMO), and video search engine optimization (VSEO) techniques to drive surgically targeted traffic. Over 430 million visitors have come to the AAG network of websites through Almighty God’s blessing these strategies from May 2002 to December 2019, with more than 3 million professions of faith. As an all digital ministry, our consultant, Greg Outlaw, has experienced deplatforming first hand, and has developed a comprehensive program to combat and minimize the effect of deplatforming on the spread of the Gospel message.

Webinar for Businesses – OmniChannel Marketing Applications

Omnichannel marketing is the next dimension in comprehensive brand marketing. In this session, Ron Weber, Chief Operating Officer at Trinet Internet Solutions, will explain how omnichannel marketing can impact your business and help you reach and close more prospects. Learn how this strategy uses seamless, consistent voice and cohesive brand messaging to generate exceptional results for your business.

1. Understand the definition of omnichannel marketing.
2. Review examples of omnichannel marketing.
3. Learn how to prepare for omnichannel marketing strategies.

Mr. Weber is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital ministry marketing firm with main offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital fundraising, websites, webinars, and streaming media designed specifically for high business marketing impact. Trinet’s clients include Sony, Coca Cola, Whole Foods Markets, and many others. Ron’s passion is to share how businesses can be successful using digital marketing techniques and strategies.

Webinar for Businesses – Artificial Intelligence and Machine Learning Marketing Applications

Artificial Intelligence (AI) and Machine Learning (ML) is coming of age, and is having an impact on marketing operations for businesses. Join Ron Weber, Chief Operating Officer at Trinet Internet Solutions to explore what AI and ML is, and how it can be used and leveraged by businesses to reach more prospects than ever before. We will examine some example applications where organizations have used AI and Machine learning to extend marketing effectiveness.

1. Understand the definitions. Learn about what is artificial intelligence and machine learning and what the difference is between the two.
2. Understand applications. Learn about artificial intelligence and machine learning applications.
3. Examine examples. See how AI and machine learning have been used by various businesses for marketing applications.

Mr. Weber is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital ministry marketing firm with main offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital fundraising, websites, webinars, and streaming media designed specifically for business marketing impact. Trinet’s clients include Sony, Coca Cola, Whole Foods Markets, and many others. Ron’s passion is to share how businesses can be successful using digital marketing techniques and strategies.

Webinar for Ministries – OmniChannel Marketing Ministry Applications

Omnichannel marketing is the next dimension in comprehensive brand marketing. In this session, Ron Weber, Chief Operating Officer at Trinet Internet Solutions, will explain how omnichannel marketing can impact your ministry and reach more people for Christ. Learn how this seamless, consistent voice and cohesive brand message can generate exceptional results for your ministry.

1. Understand the definition of omnichannel marketing.
2. Review examples of omnichannel marketing.
3. Learn how to prepare for omnichannel marketing strategies.

Mr. Weber is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital ministry marketing firm with main offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital fundraising, websites, webinars, and streaming media designed specifically for high ministry impact. Trinet’s ministry clients include World Vision, Focus on the Family, Trinity Broadcasting Network and many others. Ron’s passion is to share how ministries can be successful using digital techniques and strategies.

Webinar for Ministries – Artificial Intelligence and Machine Learning Ministry Applications

Artificial Intelligence (AI) and Machine Learning (ML) is coming of age, and is having an impact on ministry fundraising and ministry operations. Join Ron Weber, Chief Operating Officer at Trinet Internet Solutions to explore what AI and ML is, and how it can be used and leveraged by ministries to reach more people for Christ. We will examine some example applications where organizations have used AI and Machine learning to extend ministry effectiveness.

1. Understand the definitions. Learn about what is artificial intelligence and machine learning and what the difference is between the two.
2. Understand applications. Learn about artificial intelligence and machine learning applications.
3. Examine examples. See how AI and machine learning have been used by ministries.

Mr. Weber is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital ministry marketing firm with main offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital fundraising, websites, webinars, and streaming media designed specifically for high ministry impact. Trinet’s ministry clients include World Vision, Focus on the Family, Trinity Broadcasting Network and many others. Ron’s passion is to share how ministries can be successful using digital techniques and strategies.

Webinar for Non-Profits - How to Stop Losing Donor Leads By Using a Digital Lead Generation Vortex

The donor development process has changed, and nonprofits need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.

Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for non-profits to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.

• Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
• Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
• Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Webinar for Ministries - How to Stop Losing Prospective Donors by Using a Digital Lead Generation Vortex

The donor development process has changed, and ministries need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.

Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for ministries to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.

• Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
• Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
• Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Webinar for Businesses - How to Stop Losing Leads By Using a Digital Lead Generation Vortex

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with buyers.

Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions, to learn how to stop getting lost in online noise so that you can bring in ongoing leads, break free of stagnancy, and grow to unprecedented success.

• Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
• Understand how to engage, nurture, and educate leads so that they become customers. See some practical ways you can transform every stage of your online sales process to most effectively create ongoing customers.
• Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Webinar for Ministries - How to Pivot Your Ministry’s Digital Strategy for a Post COVID-19 Environment

COVID-19 will have an impact on ministries long after quarantining is over. Whether you face canceled travel plans, postponed donor events, or budget cuts, you need to plan for the challenges brought about by a discouraged economy. Now more important than ever, it's important to pivot your ministry's digital strategy for a post-COVID-19 environment.

Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions, to learn how you can overcome the circumstances and experience long-term, effective digital prospecting.

• Discover the best ways to prospect online. Topics to be covered include LInkedIn prospecting, live digital event funnels, online meeting best practices, our favorite tools, and more.
• Understand how to convert your physical presence and physical events into a digital presence and digital events. See some practical ways you can transform every stage of your donor-prospecting funnel.
• Learn the best practices to attract, engage, and convert online. Give your digital fundraising efforts the punch they were meant to have.

Webinar for Businesses - How to Pivot Your Business Digital Strategy for a Post COVID-19 Environment

COVID-19 will have an impact on businesses long after quarantining is over. Whether you face canceled travel plans, postponed networking events, or budget cuts, you need to plan for the challenges brought about by a discouraged economy. Now more important than ever, it's important to pivot your business digital strategy for a post-COVID-19 environment.

Join Ron Weber, Chief Operating Officer at Trinet Internet Solutions, to learn how you can overcome the circumstances and experience long-term, effective digital prospecting.

• Discover the best ways to prospect online. Topics to be covered include LInkedIn prospecting, live digital event funnels, online meeting best practices, our favorite tools, and more.
• Understand how to convert your physical presence and physical events into a digital presence and digital events. See some practical ways you can transform every stage of your sales funnel.
• Learn the best practices to attract, engage, and convert online. Give your digital prospecting efforts the punch they were meant to have.

Webinar - How to Run Professional Interactive Video Conference Events that Get Better Audience Engagement

With the state of the world right now, your organization has likely had to adjust to a digital work environment. This could be costing you large volumes of time and efficiency as you try to learn how to adapt to virtual conferences and events. You may be even be struggling with how to put your best foot forward online so that you and your team look sharp and professional.

Join Ron Weber, Chief Operating Officer at Trinet Internet Solutions, to learn how you can shortcut your way to video conferencing success.

• Discover the most popular video conferencing platforms and their hidden features. Should you use Zoom, GotoMeeting, Webex, or another platform? Find out the pros and cons of each platform so that you can implement the exact features you need. You'll also learn about features that you never knew about!
• Understand how to lead video conferences events according to best practices. Learning these tips and tricks will save you hours of time. They will also make you look like an expert everytime you go live.
• Learn how to build the best environment for video conferencing. Create the perfect, distraction-free environment characterized by a strong internet connection, quite workspace, and contingency plan in case something goes wrong. These principles will significantly reduce technology hiccups so that you can focus on the projects at hand.

Top 10 Tools To Streamline Ministry Content Production

John Carley, CEO of Trinet Internet Solutions, presents the top ten tools to streamline ministry digital content production. These tools cover writing, graphics, video, analysis, and more to streamline your staff, and your own efforts so that you can get more done while making your content look and sound professional, allowing you to reach more people with your digital ministry content.

Taking It Live: How Live and Evergreen Digital Fundraising Events are Revolutionizing Ministry Fundraising

Ron Weber from Trinet Internet Solutions presents a new approach to digital fundraising that has proven to be more effective than email, direct mail, and other methods. Live digital fundraising events utilize the power of digital advertising engines to seek out prospective donors, engage them with meaningful content in a live event, educate them, and ultimately, convert them to become a friend of the ministry. Then evergreen digital fundraising events leverage the live event to create an ongoing source of new donor prospects.

Five Fresh Digital Fundraising Approaches

Frustrated with digital campaigns that fail to deliver? Do you find that your digital fundraising efforts are losing the punch they used to have? Or perhaps they have never achieved what you would have hoped? Ron Weber, COO of Trinet Internet Solutions presents five fresh techniques to make a difference in your digital fundraising approach. See some new examples and applications that have been recently tried, tested and proven to be successful. Topics to be covered include content subscription strategies, evergreen donor funnels, YouTube ad targeting, email list growth tactics, and inexpensive digital donor rewards.

5 Tips for Digital Fundraising

Frustrated with digital campaigns that fail to deliver? Do you find that your digital fundraising efforts are losing the punch they used to have? Or perhaps they have never achieved what you would have hoped? In this presentation, learn 5 new tips for effective digital fundraising from Trinet, an award-winning leader in effective fundraising digital strategy. Download now to learn more!

Church Media 101: If You Build it, That Doesn't Mean They Will Come

SEO, Adwords, Analytics…. You can throw those words around and your Pastor may think you know what you’re talking about, but do you really have a grasp of how to use those things to get more people to your website? Just because you have a great site doesn’t mean people will find it or spend any time browsing your site to learn more about your church or more importantly, Jesus. Learn some basics you can take back with you to enhance your internet presence. Download now to learn more!

What is the GDPR and Why Does It Matter to You?

A new European Privacy law called the General Data Protection Regulation or GDPR took effect in May 2018. The GDPR law is intended to allow EU citizens greater control over their personal data and to provide legal protection for their personal information, whether the data is stored or processed in Europe or not. Personal data is marketing gold in today's digital world. Facebook, Google, and most websites collect consumers' personal data in order to target the audience they are trying to reach. Every time you visit a website, your activities are digitally recorded, with some websites recording more info than others...

Why Influencer Marketing is Taking Over Brand Strategies

More than ever, consumers want to research, watch demonstration videos, read reviews, and experience the opinions of others before purchasing a product. How do marketers adjust to these buying trends? The key: influencer marketing. Download to read more!

Is it Time to Redesign Your Website?

With the abundance of information available on the web these days, there is much more competition among websites fighting for attention. If you haven't made any changes to your website in a while, you might want to consider updating soon!

Does your current website design accurately reflect your company image and branding? Does it communicate your message effectively? If a company has a new CEO and/or a new VP of Marketing and is embarking on a new focus for marketing, the current website should reflect that with an updated website. Download to read more!

5 Tips for Effective Digital Fundraising

If the foundation of your ministry is built on fundraising and attracting new donors, it is imperative that you have a digital strategy that produces results and a strong ROI on your time and investment. In this presentation, learn 5 new tips for effective digital fundraising from Trinet, an award-winning leader in effective fundraising digital strategy. Download now to learn more!

5 New Ways to Use Social Media to Grow Your Ministry's Donors

With so many social media options available, it can be overwhelming to figure out which one is the best platform for your ministry to share its message, let alone which is the most effective for growing your donor base. Strategies that have worked in the past may not necessarily work now. Trinet has taken the guesswork out of what social media strategies are most effective in 2018 to attract and retain new donors... (Download to find out more)

Online Marketing Hacks that Guarantee to Deliver

To succeed with marketing in highly competitive markets, businesses must adapt quickly, accentuate differentiation, and deliver value added services. When competing in extremely crowded spaces, the winner is usually the one that... (Download to Read More)

6 Essential Digital Marketing Trends For 2018

2018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More)

Digital Asset Effectiveness

A comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement.

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing Campaign

Millennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More)

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More)

6 Secrets to Effective Digital Advertising

As we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? We’ve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More)

Perfecting Live Streaming Video with Facebook Live

Facebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important can’t miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More)

5 Ways to Master Video Content Marketing

If you’re a marketer, and are considering your digital marketing options, you’ve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More)

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinet’s 22+ years of hands on experience in digital marketing to venture an intelligent guess – one that’s right on the money.

So, what are our predictions for 2017?

• Increasingly more mobile? Yes.
• Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weber’s 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministry’s audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

3 Best Digital Advertising Secrets

What you don’t know can hurt you. The best-kept digital advertising secrets that are proven to powerfully influence consumer behavior... (Download to Read More)

Digital Ministry Marketing Trends

The start of a new year prompts many of us to review the previous year and reflect on things that worked and things that didn't. Now, more than ever, marketing has become increasingly digitized. However, digital marketing continues to be a weak spot for many ministries. Effective use of digital marketing will help your ministry spread its message, grow your audience, and increase partnerships... (Download to Read More)

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five can’t miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

Digital Marketing In 2017

In a world where technology influences industry standards, the only constant in digital marketing is change. Forty percent of marketers agreed that social media marketing has become more difficult in the past 12 months,¹ as advertising formats, platforms, algorithms and trends called for adjustments to marketing strategies. There is a fine line between staying on top of digital marketing trends and investing too heavily in them just for the sake of not getting left behind. (Download to Read More)

¹http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing

Inspiring Action Through Your Digital Marketing Ecosystem

A digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More)

4 Creative Ways Ministries and Churches can Use Pokemon GO

It's been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and churches. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 30 million daily users. Many businesses have used this phenomenon to attract and engage with the culture, but what about churches and ministries?

5 Creative Ways Businesses and Nonprofits can Use Pokemon GO

It’s been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and parks. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 15 million weekly users. How can businesses use this phenomenon to attract and engage with prospective customers?

5 Tips for Success with Facebook Ads

It’s no secret many brands struggle to capture the attention of their audience with Facebook advertisements. Dull, unappealing ads previously translated to fewer clicks and less traffic driven to your website, but now users have the ability to completely filter out irrelevant content.¹

¹“Facebook to Bypass Ad Blockers on Desktop; Updates Ad Preferences,” http://www.adweek.com/socialtimes/facebook-ad-blocking-software-desktop-updated-ad-preferences/643304

Tips on Achieving Greater Success with Remarketing

Remarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you.

¹“What Is Google Remarketing And How It Works,” http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/ (accessed 7/29/2016).

Success with List Growth Campaigns

A common challenge many list growth campaigns share is creating, maintaining, and growing a follower base. Despite great content being sent out, there are just not enough people consistently signing up to receive that content. So what is a list growth campaign? In this scenario, when we talk about list growth we mean in relation to emails, not snail mail. An email list growth campaign is the active process of employing organic methods of promoting your email list to grow it and create a greater follower count.

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Crafting Your Brand

Branding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing.

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

2016 Content Marketing Trends 

Are your content marketing efforts meeting your needs? Are your blog posts getting much traffic or converting? Are your email newsletters getting opened? What about your social media? Are you getting much engagement? Ever wondered why content is considered “king”?

2016 Web Trends

It’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.¹ Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

¹http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

Social Media Digital Advertising Primer

With all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people.

Mobile First Design

New trends continue to ignite creativity and innovation in the digital world. In 2017 it is projected that there will be over 5.3 billion mobile phone users in the world. This is a clear indication that users will care more about the mobile experience than how the website works on a desktop. Users want to be able to access information and content wherever, and whenever they need it. Most likely that will be done on a mobile device.

Online Marketing: How to Advance Your Business on Internet Connected TV

Connected TVs, or televisions that are hooked up to the Internet, consume over a quarter of U.S. households today and is expected to grow to 759 million worldwide in 2018. Do you have video content you want to repurpose for a TV channel? Learn how you can take advantage of this growing trend and monetize your videos for your business!

10 Design Trends that Ignite an All-Star Website

In the ever-changing digital age, new trends continue to spark creativity and innovation in web design. Here is a list of trends we’ve been seeing more of in 2014 that ignite an all-star website!

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinet’s tips for how brands can make the most of them!

10 Most-Wanted Tips for Your Wordpress Site

Do you have a WordPress site? Then this session is for you! One of the greatest things about WordPress is that there is always something new to learn. Join us and discover things you may not have thought possible as we discuss the most helpful tips for your site.

Secrets for Engaging Website Visitors

How are your Web visitors navigating your site? Which sections of the site do they find most interesting? With this intelligence, your organization will be able to make changes that reflect the needs of those you want to influence. After attending this workshop you will be able to: 1) Understand what your Web analytics say about user experience, 2) Develop a strategy to improve Website usability, and 3) Design an environment for a positive user experience.

Tweet Me: Successful Social Media Marketing

It is essential for every business and ministry to utilize social media to reach and engage their audiences. But how is it used effectively? Social media is an effective and efficient way to communicate with the masses. This workshop will cover innovative methods that you can use to effectively market and take your ministry or business to the next level. Learn how to use social media to dominate in your sphere of influence and achieve results. Connect directly with your customers, congregation and team members today!

Future Trends: How Internet Use Affects Your Ministry

There is no neutral position when it comes to the Internet. Whether you use it or you don’t, it still affects your organization. If knowledge is power, join us for this session and learn the most important Internet trends so that you can make an informed decision for the direction of your ministry relating to new media and digital technologies including mobile devices, tablets, and Internet-connected TV. Find out the future trends so that you can prepare strategically to maximize your results.

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With today’s economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministry’s online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Mobile Technology Trends

Mobile – it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

SEO Technology Trends

Search Engine Optimization (SEO) techniques change all the time. If you want your website to pop up "above the fold" on search engines, you need to know something about SEO. This session will explore how and why search engines display results, provide some techniques you can use to increase your organic search results, and will take a look at technology trends.

Online Marketing: How to Effectively Engage Your Customers Through Facebook

Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. This session provides insight on how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

Be Found, Be Noticed, Be Inviting Online

Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

Search Results: The Key to Reaching More People

Your ministry's rank in search engine results can determine how many people you're reaching for the Gospel. Are you coming up on search terms relevant to your mission and targeted on what your audience is searching for? Optimizing for specific keywords on search engines can be a complicated process, but the lasting, long-term benefits are worth the effort. Utilizing search engine optimization (SEO) can make a powerful impact for your ministry. After viewing this session, attendees will be able to: 1) Understand what works when using SEO, 2) Know what not to do and how to avoid getting knocked out of search engines altogether, 3) Implement SEO best practices and strategies, and 4) Deal with Google's ever-changing search algorithms.

Channeling Internet TV & Chiseling Tablet Apps for Your Ministry

This session examines some of the hottest emerging technology trends that will impact your ministry over the next two years. Learn about the newest trends in Internet TV and tablet applications, with demonstrations of the technologies you will be using in your ministry between now and 2015. This is a high level session intended to alert you to new trends coming down the pike, and how they will impact radio, TV, churches and ministries.

Return on Investment: Does Your Online Marketing Program Measure Up?

In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organization’s revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

Getting Positive Results with Online Reputation Management

ORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late.

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Mobile Apps: What Are They & Why Should I Care?

Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies.

Made to Stick: How Apps, Widgets & Tools Create Engaged Visitors

How can you increase user participation with your website? Desiging the right engagement strategy for your ministry or organization is the key to forming a highly involved audience. Learn how to implement effective engagement tools and strategiest to better participate with current followers and increase your support base.

Ministry Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for ministries. Discover the process to developing an application that helps build ministry awareness, engage constituents and grow donations.

Corporate Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide. Discover the process to developing an application that helps build brand awareness, engage your target audience and grow revenue.

Nonprofit Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for nonprofits. Discover the process to developing an application that helps build awareness for your cause, engage constituents and grow donations.

Trinet Tips: Internet Connected TV

As more people incorporate the Internet with their daily TV viewing, the challenge for companies becomes how to offer personalized widgets, applications and optimized websites to enhance the entertainment experience of their supporters. Developing an effective TV application or TV-friendly website requires a well thought-out strategy that recognizes the audience and their interactions with the television medium.

Social Media for Business Guide

Social Media for Ministry Guide

Social Media for Nonprofits Guide

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

The Mobile Revolution & Your Ministry

Do you understand how mobile technology will revolutionize your ministry in the future? As the number of constituents that access your website with a mobile device grows exponentionally, it is vital to have an integrated strategy to successfully connect with them. How is your ministry adjusting to the mobile revolution? After completing this course you will be able to: 1) Develop an effective long-term communication plan, 2) Launch a mobile campaign for your ministry and 3) use mobile marketing to grow donations.

Mobile Strategies for Your Ministry

Bring mobile applications into focus to build your ministry and grow donations!

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!

Social Media Strategies for Your Ministry

Discover emerging trends in social media that increase awareness, participation and funding.

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

In this presentation, you’ll learn the keys to implementing a successful mobile giving campaign through location marketing. Discover new ways for your nonprofit to engage constituents through mobile giving and learn what mobile web and geolocation trends are best to integrate into your nonprofit’s 2011 fundraising strategy.

Mobile Fundamentals: Mastering the Basics

With over 50 billion mobile devices in the market, many ministries are venturing into mobile applications for the first time. This session provides an overview of key mobile fundamentals, from mobile friendly websites, to mobile applications to mobile fundraising, how to get started, and how to approach mobile strategy. Whether you are a mobile novice or expert, come expand your knowledge and master the basics of mobile marketing!

Four Fundamentals of Online Fundraising Strategies

This session provides an overview of online fundraising fundamentals, from constituent targeting, to email strategy, to web landing pages, to basics of using social media applications like Facebook and Twitter. We examine the importance of online fundraising strategy, and fundamentals of how to get started. Learn how to execute a multichannel fund-raising strategy, develop a donor cultivation strategy and optimize landing pages and emails.

Real World Mobile Ministry Stories

Watch a series of real world mobile ministry success stories that demonstrate how ministries can use mobile technologies to increase giving, engage audiences, and drive traffic. From mobile giving, to mobile applications, find out what has really worked in the last 18 months. A must-see session for any ministry or broadcaster considering moving into the mobile world.

Advanced Mobile Applications

This session will provide technical insight into building mobile applications and mobile-friendly websites. Learn the tactics that are unique to creating an effective mobile user experience, get a deeper understanding of the technology choices available to you, and learn how to put your strategy into action whether it’s through your own developers or an outsourced project.

Using Online Data to Drive ROI

Discover how large and small ministries are using web analytics tools like Google Analytics and Adobe SiteCatalyst to improve conversions and deliver better results. Learn what to look for in your analytics reports and what changes need to be made to bring results.

Web Trends You Can't Afford to Ignore in 2011

Trinet's experts know the facts: the web is constantly growing and there are 5 web trends that you cannot afford to ignore. It's time to really consider your web strategy and start implementing these online initiatives.