Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
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Jan 25th, 2018
6 Essential Digital Marketing Trends For 20182018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More) |
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Sep 15th, 2017
Digital Asset EffectivenessA comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation. |
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Nov 15th, 2016
Inspiring Action Through Your Digital Marketing EcosystemA digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More) |
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Oct 14th, 2016
4 Creative Ways Ministries and Churches can Use Pokemon GOIt's been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and churches. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 30 million daily users. Many businesses have used this phenomenon to attract and engage with the culture, but what about churches and ministries? |
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Oct 14th, 2016
5 Creative Ways Businesses and Nonprofits can Use Pokemon GOIt’s been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and parks. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 15 million weekly users. How can businesses use this phenomenon to attract and engage with prospective customers? |
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Aug 15th, 2016
Tips on Achieving Greater Success with RemarketingRemarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you. |
