Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
Mar 11th, 2013
Channeling Internet TV & Chiseling Tablet Apps for Your MinistryThis session examines some of the hottest emerging technology trends that will impact your ministry over the next two years. Learn about the newest trends in Internet TV and tablet applications, with demonstrations of the technologies you will be using in your ministry between now and 2015. This is a high level session intended to alert you to new trends coming down the pike, and how they will impact radio, TV, churches and ministries. |
Jul 31st, 2012
Return on Investment: Does Your Online Marketing Program Measure Up?In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organization’s revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns. |
Jul 10th, 2012
Getting Positive Results with Online Reputation ManagementORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late. |
Apr 13th, 2012
Making Management Decisions About Web MarketingHow do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective. |
Apr 13th, 2012
Launching a Mobile Revolution for Your MinistryIs your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations. |
Feb 29th, 2012
Mobile Apps: What Are They & Why Should I Care?Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies. |
Feb 29th, 2012
Made to Stick: How Apps, Widgets & Tools Create Engaged VisitorsHow can you increase user participation with your website? Desiging the right engagement strategy for your ministry or organization is the key to forming a highly involved audience. Learn how to implement effective engagement tools and strategiest to better participate with current followers and increase your support base. |