Whole Foods asked Trinet to create a unique “invitation” that would pique interest and promote high attendance for Whole Foods’ new store pre-opening gala in New York City. Trinet developed an interactive floor plan of the impressive two-story, 71,000 sq. ft. facility located in the heart of downtown Manhattan, featuring information about the event and the store. Trinet then distributed the invitation via USB drives, encouraging invitees to go online and RSVP. Whole Foods was thrilled to host an incredibly energetic crowd, which helped to promote the store to the public. Whole Foods also decided to include a local charity in the event and ask attendees at the grand opening to make donations and support their community.
- Online, interactive invitation design
- Programmed invitation onto USB keys to distribute to media and special guests
- Increased donations to a local charity chosen by Whole Foods.
- Event experienced great attendance to the pre-opening gala.