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Summary: Sony tapped Trinet to produce a ground-breaking corporate webcast to announce a secure digital music initiative with the Recording Industry Association of America. Trinet's team handled all aspects of the webcast, including equipment, on site logistics, live production, web interface, and streaming media rebroadcasting.
The initiative webcast reached media and press representatives from all over the country and featured an interactive question and answer session, with media posing real time questions to Sony executives and responses viewable by the web audience. The webcast allowed Sony to address the hottest topic of the year, stake out industry leadership, and achieve high media attendance at a fraction of the cost of a traditional media event.
Service Provided: Live interactive Webcast
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